Auction #18 - October 2024

All > 20th Century Tobacco

Bidding

This lot is closed for bidding. Bidding ended on 11/10/2024

The American Tobacco Company (ATC) issued a number of sets to be inserted into packages of cigarettes sold overseas--mostly in the UK--in an effort to combat the newly formed British American Tobacco (BAT) company. The "Tobacco War" era as it was called was one of fierce competition for the cigarette tastes of the UK and European market. To that end, both the ATC and BAT created card sets as inserts into their packages for this lucrative market. Most all of these sets were cataloged by Burdick in the T400-T499 range. Many are quite scarce and are most frequently found still in the UK rather than in the United States. In many instances, artwork was used from previous sets from Kinney, Kimball and other 19th century popular series. In other instances, new artwork was commissioned.

Murai issues were created to place in cigarette packs to be sold in Japan during the 'Tobacco War' era of the early 20th century. The sets are cataloged in the T480-T499 range in the American Card catalog and represent some challenging collecting opportunities. Many employ the artwork from other ATC and BAT set.

This lot is for a single Murai Bros "Old Gold" Tower postcard. It is postally used with writing on the front as intended and addressed on the back. It appears it was mailed on 9-27-1938.