Inaugural January 2019 Auction
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This lot is closed for bidding. Bidding ended on 1/27/2019

The Heinz Company issued three different sets of cards picturing airplanes and aviators in 1935. Aviation had become more mainstream and the explosion of different aircraft and famous aviators was a popular subject on cards to try to help sell products. A vast number of aviation-themed sets from the 1930’s and 1940’s are collected today and perhaps none quite as widely as the Heinz issues. The F277-1 first series pictures 25 different airships from the 1930’s. Picturing planes from all the large manufacturers like Douglas, Vaught, Boeing, Sikorsky and more, the set pictures full color drawings on the front with A small bio on the back of the card at the top and details about the set and a redemption offer for the albums at the bottom.

As a companion piece to the cards in the series, Heinz issued a beautiful poster to be sent to teachers in schools to help students understand the burgeoning aircraft industry. As you can imagine, the poster is extremely difficult to find and very valuable. Even more difficult to find is the study guide in this lot that was sent with the poster to those teachers. This is one of five known copies of this guide that our consignor is aware of.

Condition on this booklet is in about VG to VGEX condition with a small paper pull on the cover in the word "Go" at the top and mostly just wear to the front cover of the booklet. Incredible piece of card collecting history that is rarely seen. for the Heinz Aviation completist.

Updated note from consignor:
"With regards to the  brochure. One resides in the Hagley Museum in Delaware. That Museum is on the National Register of Historic landmarks, being the first American estate of the DuPonts. Yes, those DuPonts. Billionaires. The brochure was donated to the Hagley Museum on December 14, 1964 by Mary W. DuPont  (who I believe was born in 1878 and I believe the W. in the middle name would have been Winder... nevertheless, a DuPont).  The second brochure is in the Heinz museum in Pittsburgh.  I believe the Heinz museum is now affiliated with the Smithsonian Institution. The next two brochures, both in very good condition are in the possession of a pair of advanced collectors. The third remaining brochure in public hands is in your auction. All this info is to the best of my knowledge. There may be more brochures out there, but I'm unaware of additional ones. If there are only 5 known in existence, that's makes them almost as rare as a Strongman card, and more rare than a McKinley or a Wild West 25."

F277-1 Heinz Cereal Impossible Poster Guide Companion BookletF277-1 Heinz Cereal Impossible Poster Guide Companion Booklet
F277-1 Heinz Cereal Impossible Poster Guide Companion Booklet
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Current Bidding
Minimum Bid: $150.00
Final prices include buyers premium: $1,607.76
Number Bids: 15
Auction closed on Sunday, January 27, 2019.
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